Do you really know your customers?
Refine your customer data with valuable additional information for precise targeting and intelligent marketing.
Name and address are not enough.
Your CRM data often contains only the basics – name, address, perhaps a purchase date. But for intelligent marketing, you need more.
Untapped target groups
You don’t know which Sinus-Milieus® are hidden in your database. Your campaigns aren’t reaching the right lifestyles.
60%
of your customers remain unsegmented
Generic messaging
Without purchasing power data and household structure, you send the same newsletter to everyone – resulting in correspondingly low response rates.
2-3%
Open rate for mass mailings
Lead scoring by gut feeling
Your sales team wastes time on leads where company size, industry, or revenue class don't match the offer.
40%
of sales time spent on "blind" prospecting
The Solution
Enrich
multisource Enrich enhances your customer data with sociodemographic, psychographic, and economic attributes – sourced from the most comprehensive Swiss database for private and business customers.
(Efficiency & Status)
(Permits advertising)
(21 months ago)
(33 years)
(Top 15%)
(Environment & Social)
Data excellence "Made in Switzerland"
A high-performance data pool
multisource combines several exclusive data pools into one of the largest data services in Switzerland.
B2C Refinement
Learn more about your private customers – from marital status and purchasing power to living conditions and the exclusive Sinus-Milieus® for Switzerland.
Available attributes
- Sinus-Milieus® (10 Swiss lifestyles)
- Purchasing power & income class
- Household structure & size
- Living conditions (rent/ownership)
- Age structure & marital status
- Mobility & car density
- and much more
B2B Insights
Sharpen your corporate customer profile with industry codes, company sizes, revenue classes, and the correct legal form for efficient lead scoring.
Available attributes
- NOGA industry codes (detailed)
- Headcount & company size
- Revenue classes & economic strength
- Legal form (Ltd/AG, LLC/GmbH, sole proprietorship, etc.)
- Year of foundation & company growth
- Location information (HQ, branch)
- and much more
Building Intelligence
Use geodata and building attributes to understand your customers' direct environment and minimize waste in logistics and marketing.
Available attributes
- Exact geocoordinates (Lat/Long)
- Building type & type of use
- Year of construction & renovation status
- Living space & number of units
- Neighborhood characteristics & microgeography
- Accessibility & infrastructure
- and much more
Why Swiss hosting makes the difference
Your customer data never leaves Switzerland. Processing takes place 100% in Swiss data centers, guaranteeing you full data protection compliance – a decisive advantage over global providers with cloud solutions based abroad.
Use Cases
Industry-specific criteria
Every industry has different data requirements. We deliver the right insights for your business.
Non-Profits & NGOs
Identify major donors before you contact them.
- Donation affinity
- Household income / Purchasing power
- Sinus-Milieu (which milieus donate to which causes?)
- Age & life stage
Up to 3x higher donation response through targeted segmentation
Insurance
Offer the right policy at the right life stage
- Building type, year of construction, living space (Property insurance)
- Household structure & children (Life insurance)
- Mobility & car ownership (Auto insurance)
- Home ownership vs. rent (Homeowners/Renters insurance)
Precise cross-selling based on life events
Banks & Financial Service
Find mortgage candidates and HNWIs (High Net Worth Individuals).
- Purchasing power & wealth class
- Property value & home ownership (Mortgages)
- Sinus-Milieu (Investment affinity)
- Company size & revenue (Business banking)
Qualified leads for wealth management and mortgages
Mail Order & E-Commerce
Optimize catalog mailings and retargeting
- Household structure
- Purchasing power & consumption affinity
- Building type (Mailbox vs. front door accessibility)
- Direct mail affinity & advertising preferences
Reduction of print costs with higher conversion
Real Estate & PropTech
Reach potential buyers at the right time
- Relocation date (Recently moved?)
- Home ownership vs. rent
- Household structure & age
- Purchasing power (Budget estimation)
Perfectly timed communication with potential buyers and renters
B2B Services & SaaS
Lead scoring and Account-Based Marketing (ABM)
- Company size & headcount
- Industry (NOGA) & business model
- Revenue class & economic strength
- Legal form & year of foundation
Focused sales on ICP-matched accounts (Ideal Customer Profile)
Pricing
Simple. Transparent. Scalable.
Monthly base fee for API access and support – plus flexible pay-per-use costs for data.
Integration
- No project costs
- No integration fees
- Full project support
CHF 0
API Access
- Full API access
- Personal support
- Best practices
CHF 165
per month
Pay-per-Use
Per attribute
CHF 0.10-0.20
All prices excl. VAT | Discounted conditions for non-profits
One-time data enrichment?
Would you like to enrich your customer data as a one-off with valuable insights – sociodemographic, psychographic, and economic attributes for better segmentation and targeting? We will analyze your data and create a tailored quote.
Developer
Easy-to-implement API
The Enrich functionality integrates seamlessly into existing workflows. Enrich individual addresses on demand or supplement thousands of records via batch processing.
FAQ
Is a trial access available?
Yes. We offer free trial access, including sample queries and documentation. Simply contact us to get started.
Are the data privacy compliant?
Yes, 100% Swiss-hosted & compliance-ready.
What is the coverage of the database?
The multisource database covers all of Switzerland – over 4.5 million households, 600,000+ companies, and all buildings. The match rate is over 95% for private addresses and 90% for companies.
What happens to my data?
Your data are only processed briefly for the purpose of matching and enrichment. Once the process is complete, the data are permanently deleted. No permanent storage or archiving of your customer data occurs on our systems.
Which CRM systems are supported?
Our API is system-independent and can be integrated into all common CRM or campaign platforms (e.g., Salesforce, Microsoft Dynamics 365, HubSpot, SAP, BSI, Abacus, etc.).
Do you provide support through integration partners?
Yes. We work with CRM integrators who have already successfully implemented the multisource•api. We would be happy to recommend suitable partners to support you.
Bring more depth to your customer data.
Let’s work together to define the optimal integration strategy for your company. We will support you from the initial analysis through to the production go-live.